Ash Ambirge – The Magic Message Bootcamp

1. The Brand Promise Potion

“What makes me special?” “There are a million other people doing the same thing.” “I’m not an expert in anything and don’t have a big name—I’m not sure how to make people pay attention?” Well, friend, first thing’s first: we’re gonna banish THAT from your brain and go in to find your REAL superpower & point of differentiation, you so go from feeling like you’re “just another ___________” to “hottest smoke show on the block.” (And you know it.) Inside, we’ll work through seven (7) different writing exercises together that’ll help us nail your biggggg brand promise. You’re sure to have a ton of lightbulb moments about what you want to be known for, right out of the gate!

2. The Magic Message Wonderland

Find your signature message and own it, baby! Next, we’re going to take your big brand promise(s) and use them to strategically develop your brand positioning in the marketplace—one of THE most important pieces of the messaging puzzle (that most people don’t know they need!). This is all about packaging your work. The same business can be packaged in a variety of different ways, so the question becomes: how do we want to package yours, and why? Hint: you want your customers to say, “This is the kind of business for ME.” And we want to deliver on your big brand promise!

3. The Emotional Value Prop Hot House

Once we’ve found your magic message & personal wow factor, we’re going to get our pencil lead dir-tayyy to articulate that wow-factor on the page. We want it turn your signature message into yummy, sticky, memorable words that feel original, new, and ultra-appealing: so that’s exactly what we’re going to do! No cliché muck you’ve seen coming and going—like “I help women step into their power.” Ohhhh, no. We aren’t going there. We’re going to do the exact opposite: take your message & pump it full of appeal. This is the fun part: finding a fresh new way to way to position yourself & your ideas so you don’t sound like a dime-a-dozen, so people instantly clamour for it, and so people totally want what you’re selling. (Especially when you spell “clamour” like you’re British.)

4. The Home Page Slay Lab

And finally, we’re going to take your magic message and spread it on thiccccck! This is like getting two programs in one, because we don’t just find your message: we learn how to take that message and incorporate it across your website in the critical places that matter the most: your homepage! Here, you’ll learn the formula for using your message to write a grippy headline and subheadline that instantly explains your work in a way that feels magical, and then four different types of crossheads you can use down the page to get people HOOKED.