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MIT – Master Design Thinking

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Design thinking is a powerful approach to new product development that begins with understanding unmet customer needs. It’s a human-centered design process that approaches problem-solving with understanding the user needs. Design thinking encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation has been seen to improve substantially.

  • Course’s name: MIT – Master Design Thinking
  • Size: 6.5 GB
  • Delivery Method: Instant Download (You will receive the download link through your email right after making the payment)
  • Last Update: 2019


MIT – Master Design Thinking Download

Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.

 

Master Design Thinking

Design thinking is a powerful approach to new product development that begins with understanding unmet customer needs. It’s a human-centered design process that approaches problem-solving with understanding the user needs. Design thinking encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation has been seen to improve substantially.

Design-driven companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and Whirlpool have outperformed the S&P 500 over the past 10 years by an accumulated 211% in what’s called the Design Value Index—a portfolio of 16 publicly traded companies that integrate design thinking into corporate strategy. According to a 2016 report from the Design Management Institute, this marks the third consecutive year the index has shown an excess of 200% over the S&P 500.

The Mastering Design Thinking program will lead participants through a step by step, design thinking process. To be considered successful, innovations have to solve the three key dimensions of Desirability, Feasibility, and Viability

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MIT - Master Design Thinking

 

What you will get

Upon completion of this program, you will be able to:

  • Understand the design thinking process.
  • Identify and assess opportunities through customer needs analysis.
  • Create clear product specifications based on customer needs that are desirable, feasible, and viable.
  • Generate and evaluate new product and service concepts through applied creativity.
  • Implement a proven 4-step method for planning and executing a prototype.
  • Design services for enriched customer experiences.
  • Create and establish a robust product architecture.
  • Evaluate the economics of product development.
  • Design products and services with sustainability in mind.
  • Plan and manage innovation projects effectively.

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MIT - Master Design Thinking

Course Curriculum

This executive program integrates rich, interactive media such as videos, infographics, and e-learning activities as well as traditional components such as live faculty lectures, group projects, and individual assignments. The program design facilitates collaborative learning through discussion forums and a team-based capstone project. This results in an enhanced peer network that delivers value long after the course ends.

Orientation Module: Welcome to your Online Campus

Module 1: Design Thinking Skills

  • Skills expected of design thinking practitioners
  • Innovation challenges, Real-Win-Worth framework
  • Altitude case study – innovation processes, leadership, and overall culture

Module 2: Identifying Customer Needs

  • Product development process and concept development phase in design planning and analysis
  • Customer needs and markets
  • Types of product users
  • Customer needs analysis

Module 3: Product Specifications

  • Translating customer needs into measurable specifications
  • Benchmarking needs vs. specifications
  • Dynamics of product specifications
  • Quality function deployment (house of quality)

Module 4: Applied Creativity

  • Problem decomposition techniques and solution concepts
  • Brainstorming principles and their efficacy in creative thinking
  • System exploration and concept/down-selection

Module 5: Prototyping

  • Prototyping and its relevance in the concept development phase
  • Types of prototyping Prototyping strategy
  • Rapid prototyping and virtual prototyping Prototyping examples

Module 6: Design for Services

  • Service development process
  • Service cycle experience map
  • Product vs. service systems
  • Service innovation examples

Module 7: Product Architecture

  • Types of product architecture: integral and modular
  • Examples of integral and modular architectures
  • Implications of product architecture on the design process

Module 8: Financial Analysis

  • Product development economics
  • Project financial modeling
  • Calculating Net Present Value (NPV) and its influence over product decision making
  • Cash flow analysis

Module 9: Design for Environment

  • DFE principles and decision making
  • How DFE integrates with the product development process
  • Product life cycle and environmental impacts
  • Herman Miller story

Module 10: Product Development Processes

  • Systematic innovation process: Altitude case study
  • Types of development processes – staged, spiral, and agile methodologies

 

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