By the end of the course, you’ll have the next 3-6 months of content planned out, and a system for consistently creating content that your audience (and the YouTube algorithm) loves, without burning out. Through our core live lectures (Mondays and Thursdays 1600-1800 GMT) we’ll cover —

🧬 Build — Finding your niche, nailing down your target audience and value proposition, building your studio, the best gear at different budget levels, getting comfortable on camera, minimising friction in filming videos. If you’re a beginner, these sessions will be perfect for you. Even if you’re not, you’ll probably learn lots of useful things (we’ve had students with 100k+ subscribers who loved these sessions).

💡 Conceive — How to never run out of content ideas. We’ll help you build your own Idea Generation Machine, using our 6-part framework for capturing ideas from various sources and systematically generating your own. And we’ll talk about best practises for titles and thumbnails, arguably one of the most important features of a successful YouTube channel.

✍️ Construct — How to structure your videos in a way that appeals to both your audience and the YouTube algorithm. And how to add flair and branding to your videos to make viewers fall in love with your channel.

🔥 Create — How to create a content calendar and use parallel processing to boost your productivity, so you’re never stressed by impending video deadlines. And how to efficiently remix and distribute your content across different platforms to maximise reach and diversify your business. We’ll talk about the power of an email list (you should have this from day 1), and the difference between private vs public platforms to make your business more anti-fragile.

🚀 Expand — How to outsource editing (hint: you should be doing this as soon as you start making money), and how to work towards building a team of writers, researchers, editors and assistants around your channel, while remaining extremely profitable.

🤑 Monetise — How to maximally monetise your content with Adsense, sponsored videos, affiliate partnerships and your own products, without pissing off your audience. I’ll show you the real numbers behind the $100k+ per month that my YouTube channel generates, and the steps I took to get there.⏰ Live Session Timings
We’ll have 2 live sessions each week for 6 weeks. They’ll be on Mondays and Thursdays, 1600 – 1800 GMT. Each session will have 60-90 mins of core teaching and interactive exercises, followed by an open Q&A. If you can’t make the live sessions, don’t worry – we’ll upload the Zoom recording within 1h of the session ending, and we’ll have a nicely edited video with timestamps ready within 24h of the session.

While cohorts of 1,000 students are great for making new friends, sometimes a smaller, more intimate group is better for accountability and support.

That’s why we’re breaking the cohort into Houses of 30-40 students. You’ll meet with your House for an hour once a week, in a small group House Party Zoom call facilitated by your Housemaster.

Timings – Once you’ve signed up, we’ll ask you to choose the time slots that best suit you for the House parties. We’ll sort students into different houses based on YouTube experience and time preferences. You’ll meet your housemates and get your House Party calendar in Week 1 of the course.

House Parties – During each House Party, we’ll take you through group exercises and breakout rooms to help you grow your channel, and you’ll be able to ask any questions and talk through any concerns or issues you’re having with your housemates and Housemaster.

House Points – As an added mode for accountability and fun, we’ll be awarding students with House Points for completing assignments and other things throughout the course. The House with the most overall points will win the House Cup, and every student in the House will get a special prize at the end of the course. 😉This was great fun in Cohort 3 and led to a lot of friendly competition within the cohort and brought the Community together.