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Take Some Risk – Shopping Campaign Structure and Management

Take Some Risk – Shopping Campaign Structure and Management

Course Description:

Building your campaigns is hard work, but managing and maintaining your shopping campaigns over the long haul is even harder. It’s easy to know what to do when things are going great, but what do you do when things go off the rails? Duane, with 9 years of experience managing shopping campaigns for global brands and agencies, combines his expertise into this course. He has run shopping campaigns in over 35 countries across North America, Europe, APAC, and Australia, witnessing both the good and the bad from shopping ads. Do you know what to do when things go wrong?

Whether you’re in ecommerce, a direct-to-consumer (DTC) brand, or a third-party retailer, managing your shopping campaigns is as unique as your business. Understanding what you sell and how those products impact your shopping campaigns is key to your long-term success. No longer can you simply throw up your shopping feed, launch some campaigns, and just let it run unless you want average performance. This course will show you the different ways to manage shopping campaigns for clients, as well as the systems and processes to stay on top and keep success going. Competition comes and goes, Google makes changes without always announcing them, and sometimes someone on your team picks the wrong feature, derailing performance. Our Shopping Campaign Structure and Management class provides the tools you need to be successful and stay one step ahead of everyone else.

Topics Covered:

• Campaign Settings
• Campaign Structure
• Bid Strategies
• Negative Keywords & Search Term Report
• Shopping Feed (A/B) Testing
• Shopping Remarketing: Standard & Dynamic
• Scaling Shopping Like You Own The Space
• Channel Strategy
• Smart Shopping Campaigns
• Shopping Seasonal Products
• Shopping During Black Friday & Major Buying Holidays
• Shopping for High-End Brands or Small Budgets
• Promotions & Price Drops
• Now Available: Performance Max
• The difference between Smart Shopping Campaigns and the new Performance Max
• Transitioning your Shopping Campaign knowledge into Performance Max
• How to build your first Performance Max campaign
• Campaign Reporting: Understanding PMax
• Best practices and tips on ad creative, audience signals, and hidden settings

What’s Included:

• A collection of 14 videos (approximately 1 hour and 40 minutes of content) for Shopping Campaign Structure and Management
• Now Available: A collection of 5 new videos (approximately an hour of content) covering Performance Max
• Shopping Campaign Structure and Management Slide Deck
• Now Available: Performance Max Slide Deck

Join the Take Some Risk – Shopping Campaign Structure and Management course to master the intricacies of managing shopping campaigns and ensure your business stays ahead in the competitive market.